Hospitality Sales & Marketing

HOSPITALITY SALES & MARKETING

Take the next step into your career journey

DESCRIPTION

This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.

Prepare for a successful career in the hospitality industry with our Certificate in Hospitality Sales & Marketing. This comprehensive program offers a blend of theoretical knowledge and practical skills essential for various roles within the sector.

You’ll learn to master industry-standard tools, procedures, and practices. The curriculum covers key areas such as sales strategies, marketing principles, customer relationship management, and the use of digital marketing tools specific to the hospitality industry.

OVERVIEW

Total 18 weeks – 360 hours *

In-Class

Distance – Synchronous

Combined – Synchronous

Hospitality Sales and Marketing Certificate

NOTE:
*Graduates who successfully complete AHLEI exams are eligible for internationally recognized AHLEI certification, enhancing career opportunities in the global hospitality industry
*Program curriculum has been licensed from the ‘American Hotel & Lodging Educational Institute’ (AHLEI)

ADMISSION REQUIREMENTS

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High School graduate or equivalent
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Mature student status ( British Columbia 19 years old and plus)

Applicants must demonstrate proficiency in English, 
please refer to our admissions page for details 
or click this here to be redirected...

PROGRAMS COURSES

HOSP 103 Hospitality Today

A comprehensive introduction to all facets of the hospitality industry.

A historical perspective of the hospitality industry and explores all aspects of hotel operations. It addresses the increasing role of internet technology on hospitality operations, especially its role in creating and sustaining positive customer relations.

HOSP 250 Supervision in the Hospitality Industry

Best practices in employee management, including on-boarding, training, motivation, and effective conflict management.

The potential positive and negative effects of social media are explored as well as the role of a variety of emerging technologies in managing day to day operations.

HOSP 333 Managing Front Office Operations

A systematic approach to front office procedures by detailing the flow of business through a hotel, from the reservations processes to check-out and account settlement.

Examine the various elements of effective front office management, paying attention to the planning and evaluation of front office operations and to human resources management.

HOSP 472 Hospitality Sales & Marketing

This course is designed to provide students with a solid foundation in hospitality sales and marketing focusing on practical sales techniques for selling to a wide variety of targeted markets.

HOSP 374 Revenue Management

This course will introduce students to the revenue management process. Differences between
tactical and strategic revenue management will be stressed and a wide variety of influential
factors will be considered in the efficient application of revenue management.

HOSP 478 Convention Management & Service

This course is designed to provide students with a solid foundation in the convention and group business market. Students will learn marketing and sales strategies to attract markets with specific needs along with the techniques and strategies to meet those needs within the context of a meeting and convention service.

TUITION

Tuition Fees	$6,480
Application Fee	$150
Admin Fee	$200
Course Material fee	$500
Course Textbook fee	$1057.50
Total program cost	$8,387.50

All prices are in Canadian Dollars

Textbook and Material Fee + 5% Tax

Refunds based on the return policy guidelines

Tuition Fees	$10,000
Application Fee	$150
Admin Fee	$200
Course Material fee	$500
Course Textbook fee	$1057.50
Total program cost	$11,907.50

All prices are in Canadian Dollars

Textbook Fee + 5% Tax

Refunds based on the return policy guidelines

CAREER OPPORTUNITIES

Career opportunities in hospitality are growing steadily as the industry continues to boom and evolve